It’s been roughly two and a half years since I’ve moved back from Singapore to Assam. From one of the fastest moving countries to a state which still prides itself in getting things done in its own laid-back sweet time. From a global hub to a state which many Indians would still fail to locate… Continue reading What’s brewing in Assam…
The rebel with a big heart
A start-up that knuckled down on becoming profitable quickly. A founder that refuses to take venture capital even when the funders come calling. A founder who does not hesitate to call time on customers that give volumes but very low margins. A company that chose Goa as its base even when the founder did not… Continue reading The rebel with a big heart
Tea in the Himachal
What if you have always wanted to have a cup of tea that smelt like rose, tasted like vanilla and looked like a whiskey. This is what a restaurateur in Adelaide, Australia had wanted. He was lucky enough to know Anamika Singh and she quickly whipped up a fusion of rooibos, rose petals, vanilla and oolong tea … Continue reading Tea in the Himachal
Of Midori and Chota Tingrai Hara Green Tea Factory
Midori. Authentic matcha instant green tea. That’s the latest retail brand to come out of Chota Tingrai, Avantika and Mrityunjay Jalan’s tea bagan. If anything can be termed “destiny”, then the launch of this brand would probably fall under that head. A journey that began in the 1980s with Avantika and Mrityunjay’s father – Mrigendra… Continue reading Of Midori and Chota Tingrai Hara Green Tea Factory
The Tea Horse Road
In the high altitude Tibetan plateau, even mild activity leads to exhaustion. With an average elevation of 14,000 feet, the daily hustle on the plateau depletes energy. What the Tibetans drink in plenty to compensate is po cha. A creamy cup of po cha or the traditional yak butter tea can quickly rejuvenate a fatiguing… Continue reading The Tea Horse Road
What are the odds?
What are the odds? Of two boys from Mumbai who never crossed paths growing up and moved overseas for their education and jobs, teaming up to form a venture to sell specialty teas. What are the odds that tea would percolate into one person’s life when in Argentina on his way to Antarctica. And that the other would get… Continue reading What are the odds?
Where passion is the culture – Tea Culture of the World
Rupali Ambegaonkar is busy. On her mind is a new training plan for her sales team. Then there is this large order from an exclusive Mumbai club that needs to be shipped quickly. That state of the art 30,000 square feet factory coming up in Bhiwandi also demands attention. Behind all this is the humble… Continue reading Where passion is the culture – Tea Culture of the World
6 Entrepreneur tips from the Tea Trails Team
A trail is often an unpaved lane. Used by mountain bikers to test their skills or by walkers to explore the unknown. For the Mathurs, Tea Trails was a similar expedition. A journey into a promising and yet unexplored terrain – that of a nationwide tea café chain. Uday and Kavita and their partner on… Continue reading 6 Entrepreneur tips from the Tea Trails Team
Christmas Tea Party
If you are looking to spice up your Christmas party, Orange spiced iced tea may just be the drink to set it off on the right note. We tried it and found that it has a good balance between the mellow taste of tea, tanginess of orange and the flavours of spice. How to make it?… Continue reading Christmas Tea Party
Chai in Bhopal
It is a crowded evening at Chai34. Groups of youngsters come up to the counter, place their orders of Chai and take a seat on carved blocks of wood strewn outdoors. A cool November evening in Bhopal means that it would be late in the night by the time the throng eases and the café… Continue reading Chai in Bhopal